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Silicone grippers have been solving the same problem in snowboard pants, cycling bibs, and trail running socks for decades. Keeping things where they should be. Nobody put one in swimwear. That gap is where Surface began. There's a silicone gripper...
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Right from the get go, our first samples showed promise. After years of discussing the product and brainstorming ways we could make it great, seeing the first physical version of our ideas and being able to hold them was honestly … an emotional experience.